BEST MADE CO. • CHOP AXE • Another example of TRUE craftsmanship. A return to traditional & well made products that stand the course of time. Some things get better with age, and this example right here is one of theme. Today’s mass production of goods have completely obliterated the true value of craftsmanship by replacing with cheap and disposable products that have no sentimental value. Being on the market for quite some time now, I can say that I feel very distant from some of today’s way of producing goods that do not last more than just a few years, and I feel like I’m being very generous when I say years. However, lots of designers have understood that today, and it seems that there is a very interesting movement that it’s happening right now, where WE demand quality over quantity, craftsmanship over mass production and a sense of personal & emotional attachment to objects that speak to us, naturally and without complexity. “LESS IS MORE” Dieter Rams
BRANDING - PRADA - I find myself very driven towards the #branding aspect of the #products in general. I will always love to be involved in the #creative #process of a #project , but what interests me more and more is #how to make the brand that you are trying to market, a successful one.