“What must always distinguish the way humans function from the way machines function, even the most intelligent of machines, is the intoxication, the sheer pleasure, that humans get from functioning. The invention of a machine that can feel pleasure is something - happily - that is still beyond human capacity. All kinds of spare parts are available to humans to help them achieve gratification, but none has yet been devised that could take pleasure in their stead… “
- Jean Baudrillard’s essay “Xerox and Infinity” in the collection The Transparency of Evil: Essays on Extreme Phenomena
“In the exact duplication of the Real, preferably by means of another reproductive medium-advertisement, photography, etc.-and in the shift from medium to medium, the real vanishes and it becomes an allegory of death. But even in its moment of destruction it exposes and affirms itself, it will become the quintessential real and it becomes the fetishism of the lost object.”—Jean Baudrillard, L’Echange symbolique et la mort (1976) (via quotesmith)
We are simulators, we are simulacra, we are concave mirrors radiated by the social, a radiation without a light source, power without origin, without distance, and it is in this tactical universe of the simulacrum that one will need to fight- without hope, hope is a weak value, but in defiance and fascination.